"Usual rubbish about equal opportunities etc…"
Posted on
08/09/2011
in Comment
The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.
A new breed of superhero hits the social networks
Posted on
09/08/2011
in Recent work
Spotify, Facebook, Twitter and YouTube may not be the most obvious settings for an old-fashioned battle between good and evil.
"The Big Society is a coral reef and we are all the fish"
Posted on
01/07/2011
in Recent work
No, this is not a press conference with Eric Cantona. It’s a line used in a presentation for the interview of Volunteer Co-ordinator, inspired by the artwork used in our creative ad to promote the vacancy.
Lost in translation?
Posted on
25/05/2011
in Recent work
Standing on a church hall stage with an interpreter by my side in front of an audience of 200 predominantly non-English speakers from the local Nepali community. This was definitely one of the more surreal moments of my time at NHS Creative.
The art of telling the truth
Posted on
26/01/2011
in Recent work
The temptation to cross the line between self-promotion and embellishing the truth can sometimes be strong.
Have you received yours yet?
Posted on
23/12/2010
in Comment
Back by popular demand, the NHS Creative 2011 promotional calendar will be arriving on the desks of our clients, stakeholders and colleagues in time for Christmas.
Getting to first base
Posted on
07/12/2010
in Comment
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around.
There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.
Winchester switches on to Choose Well message
Posted on
23/11/2010
in Recent work
The NHS Hampshire Choose Well campaign was out in full force to support the Christmas lights switch-on in Winchester city centre last Thursday.
Product label gaffes
Posted on
25/10/2010
Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material!
Copywriting Class 2: Less is more
Posted on
21/10/2010
in Tips
Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
