NHS Creative | Steve Hubbard
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Lost in translation?

Airport signage

Standing on a church hall stage with an interpreter by my side in front of an audience of 200 predominantly non-English speakers from the local Nepali community. This was definitely one of the more surreal moments of my time at NHS Creative.

 

Getting to first base

Lead image for Getting to first base blog post
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around. There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.

 

Copywriting Class 2: Less is more

Chalk Board Copywriting Class Lesson II

Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?