It’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.”
The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.
Spotify, Facebook, Twitter and YouTube may not be the most obvious settings for an old-fashioned battle between good and evil.
No, this is not a press conference with Eric Cantona. It’s a line used in a presentation for the interview of Volunteer Co-ordinator, inspired by the artwork used in our creative ad to promote the vacancy.
Standing on a church hall stage with an interpreter by my side in front of an audience of 200 predominantly non-English speakers from the local Nepali community. This was definitely one of the more surreal moments of my time at NHS Creative.
The temptation to cross the line between self-promotion and embellishing the truth can sometimes be strong.
Back by popular demand, the NHS Creative 2011 promotional calendar will be arriving on the desks of our clients, stakeholders and colleagues in time for Christmas.
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around. There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.
The NHS Hampshire Choose Well campaign was out in full force to support the Christmas lights switch-on in Winchester city centre last Thursday.
Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material!