Winchester switches on to Choose Well message
in Recent work
The NHS Hampshire Choose Well campaign was out in full force to support the Christmas lights switch-on in Winchester city centre last Thursday.
Product label gaffes
Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material!
Copywriting Class 2: Less is more
in Tips
Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
Copywriting Class: How to write a recruitment ad
in Tips
You’ve a pen at the ready and a blank piece of paper staring you in the face. But what are you going to say in your ad? Just how are you going to convince your ideal candidate this is the job for them?
Sing your way to better mental health
in Recent work
The hills were alive with the sound of music in Basingstoke on Saturday morning, after a free singing workshop that was organised for people who use mental health services, their family and friends.
Curtain call for theatre staff
in Recent work
The role of an operating department practitioner is of central importance to a busy theatre environment, but does not have a high profile in comparison to that of doctors and nurses.