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The paradox of the NHS trade show

in Comment
by Steve Hubbard

As I walked around the exhibition hall at the Commissioning Show last week, there was one thing that struck me. If the NHS commissioning landscape is becoming a free market, then this must be its trade show.

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Our pledge for NHS Change Day…

in Comment
by Steve Hubbard

We will put the end user at the heart of everything we do.

 

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Q: How is the reform plan for the NHS comparable to The Great Wall of China?

in Comment
by Steve Hubbard

A:  Both are so large they are (allegedly) visible from space!

 

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The importance of colour in branding

in Comment, Fun and Games
by Steve Hubbard

Thanks to a landmark ruling by the High Court, did you know that it’s now possible to copyright a colour so that it cannot be used by your competitors?

 

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At last, recognition for speaking Bull-derdash

in Comment, Tips
by Steve Hubbard

 

Four NHS organisations have finally achieved the recognition they deserve by each winning a prestigious ‘Golden Bull’ for gobbledygook at last week’s Plain English 2012 awards.

 

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How GOSH gatecrashed The Games

in Comment
by Steve Hubbard

The London 2012 Olympics were protected by some of the most stringent advertising regulations in the history of sport. So how did one NHS Trust manage to slip through the net?  

 

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Still no flying cars, but what about Augmented Reality in advertising?

in Comment
by Steve Hubbard

Virtual shark attack from Back to the Future Part IIIt’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.”

 

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"Usual rubbish about equal opportunities etc…"

in Comment
by Steve Hubbard

Screenshot of job posting

The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.

 

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Is there such a thing as a ‘Genuine Salesperson’?

in Comment
by Keith Richards

Used car salesman

Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.

 

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Visual, scamp, mock-up. Does what it says on the tin.

in Comment
by Leonie Cook

...

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