As I walked around the exhibition hall at the Commissioning Show last week, there was one thing that struck me. If the NHS commissioning landscape is becoming a free market, then this must be its trade show.
We will put the end user at the heart of everything we do.
A: Both are so large they are (allegedly) visible from space!
Thanks to a landmark ruling by the High Court, did you know that it’s now possible to copyright a colour so that it cannot be used by your competitors?
Four NHS organisations have finally achieved the recognition they deserve by each winning a prestigious ‘Golden Bull’ for gobbledygook at last week’s Plain English 2012 awards.
The London 2012 Olympics were protected by some of the most stringent advertising regulations in the history of sport. So how did one NHS Trust manage to slip through the net?
It’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.”
The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.
Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.