#LiftTheBaby campaign


NHS Berkshire West CCG and
NHS East Berkshire CCG


“When NHS Creative joined our task and finish group, the whole feel of the project changed for the better.

At all times, they were calm and considered, making sure our choices were central to the direction of the project but with guidance on how to maximise their impact.

NHS Creative took the skeleton of our ideas to a level we could not have possibly anticipated and we are absolutely delighted with the end product.”

Liz Stead, Head of Safeguarding Children, NHS Berkshire West CCG


The campaign won Silver at the UK Public Service Communications Excellence Awards 2019.


Watch the film on the campaign microsite: liftthebaby.org.uk (also built by NHS Creative). You can read more about how we brought this campaign to life in our blog.

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