Client: Dorset County Hospital NHS Foundation Trust
Illustrative or photographic – which approach is best? Well, sometimes it can work to combine the two. No, we’re not talking ‘Who Framed Roger Rabbit’! We developed this ‘Outstanding Care Outstanding Careers’ recruitment brand for Dorset County Hospital after a staff consultation into the key benefits of working for the organisation. We used illustrations to represent the benefits of living in the region which we combined with the results of a staff photoshoot.