Client: Oxford University Hospitals NHS Foundation Trust
Project: Recruiting re-ablement support workers
On average, only ten trains a day stop at Heyford Station. And yet, the demographic make-up of the village community it serves made it a key target site for a recruitment campaign for re-ablement support workers.
The problem: the station was so small, it did not have any poster frames to advertise on.
The solution: we gained permission to place a large fence banner across the platform.
The result: more impact and less cost than an ad in a standard poster frame.