The paradox of the NHS trade show
As I walked around the exhibition hall at the Commissioning Show last week, there was one thing that struck me. If the NHS commissioning landscape is becoming a free market, then this must be its trade show.
As I walked around the exhibition hall at the Commissioning Show last week, there was one thing that struck me. If the NHS commissioning landscape is becoming a free market, then this must be its trade show.
A: Both are so large they are (allegedly) visible from space!
Thanks to a landmark ruling by the High Court, did you know that it’s now possible to copyright a colour so that it cannot be used by your competitors?
The London 2012 Olympics were protected by some of the most stringent advertising regulations in the history of sport. So how did one NHS Trust manage to slip through the net?
Fluorescent goody bag? CHECK. Sperm keyring? CHECK. Branded lip balm and earphone winder? CHECK. Very Berry and Kiwi Fruit flavoured condoms? CHECK… it’s fair to say this was not your average assembly line.
Everything seems to be coming out in 3D these days, so why should illustration be the exception?