NHS Creative | Freedom to Speak Up
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Freedom to Speak Up


Solent NHS Trust


In the wake of hospital scandals elsewhere, Solent NHS Trust launched a staff engagement campaign to recruit and showcase the role of Freedom to Speak Up Guardians.


The guardians needed to be approachable, identifiable and friendly…cue a bright colour palette and the use of some innocuous gummy bears, who appeared across posters, badges,¬†pull-up displays and leaflets.