Ready for Parenthood campaign

NHS England South East Maternity Team


Becoming a new parent is life changing. It can also be in varying measures exhilarating, exhausting, and extremely challenging.


Our #ReadyforParenthood year-long campaign aimed to help new parents and carers navigate the various pitfalls, by providing support and advice across a series of organic social media posts.


Through a series of co-production planning meetings, the campaign engaged with over 100 professionals and service users, and it was shared on social media by 80 different organisations across the South East.


The project involved the creation of 89 bespoke illustrations and the associated booklet was translated into 26 different languages. There was also a series of films and over 2,300 separate social media posts.


View the campaign landing page here: