UHD values branding

University Hospitals Dorset NHS Foundation Trust


Following the merger of Poole Hospital and Bournemouth & Christchurch Hospitals in 2021, NHS Creative was tasked with creating a brand for the new organisation.


This fresh look was chosen to reflect the cultures of both former trusts as well as illustrating a new bold joint direction as #TeamUHD.


It has been fully embraced by the new organisation and also led to the subsequent rebrand of the new hospital charity as well.


You can find out more here: uhd.nhs.uk/our-values

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