University Hospitals Dorset NHS Foundation Trust
Following the merger of Poole Hospital and Bournemouth & Christchurch Hospitals in 2021, NHS Creative was tasked with creating a brand for the new organisation.
This fresh look was chosen to reflect the cultures of both former trusts as well as illustrating a new bold joint direction as #TeamUHD.
It has been fully embraced by the new organisation and also led to the subsequent rebrand of the new hospital charity as well.
You can find out more here: uhd.nhs.uk/our-values