Under the bonnet of a clinical senate
in Blog, Recent work
Hear the term ‘senate’ and you probably think of either the United States of America or the Ancient Roman Empire. But in the NHS, it’s a term that means something very different.
From a Flamboyance of Flamingoes to an Expectation of Midwives
The collective noun is a fun and colourful way of describing groups of animals or groups of people. Read our tongue in cheek A to Z guide to career professions in the NHS.
At last, recognition for speaking Bull-derdash
Four NHS organisations have finally achieved the recognition they deserve by each winning a prestigious ‘Golden Bull’ for gobbledygook at last week’s Plain English 2012 awards.
"The Big Society is a coral reef and we are all the fish"
in Recent work
No, this is not a press conference with Eric Cantona. It’s a line used in a presentation for the interview of Volunteer Co-ordinator, inspired by the artwork used in our creative ad to promote the vacancy.
Copywriting Class 2: Less is more
in Tips
Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
Copywriting Class: How to write a recruitment ad
in Tips
You’ve a pen at the ready and a blank piece of paper staring you in the face. But what are you going to say in your ad? Just how are you going to convince your ideal candidate this is the job for them?