Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
You’ve a pen at the ready and a blank piece of paper staring you in the face. But what are you going to say in your ad? Just how are you going to convince your ideal candidate this is the job for them?