At last, recognition for speaking Bull-derdash
Four NHS organisations have finally achieved the recognition they deserve by each winning a prestigious ‘Golden Bull’ for gobbledygook at last week’s Plain English 2012 awards.
Copywriting Class 2: Less is more
in Tips
Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
Raster vs Vector – the facts!
in Tips
A common question we get asked at NHS Creative is one concerning raster versus vector for artwork.
Copywriting Class: How to write a recruitment ad
in Tips
You’ve a pen at the ready and a blank piece of paper staring you in the face. But what are you going to say in your ad? Just how are you going to convince your ideal candidate this is the job for them?