Hear the term ‘senate’ and you probably think of either the United States of America or the Ancient Roman Empire. But in the NHS, it’s a term that means something very different.
As I walked around the exhibition hall at the Commissioning Show last week, there was one thing that struck me. If the NHS commissioning landscape is becoming a free market, then this must be its trade show.
Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.