Product label gaffes
Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material!
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Latest news and views, direct from the design studio of NHS CreativeThe mind is amazing
Here is a little encouragement for proofreaders, perhaps spelling isn't as important as we all think!...
Read MoreThe mind is amazing (–ly stupid sometimes!)
This little test demonstrates how our mind concentrates on just the important details....
Read MoreThe 15 humped camel
in Comment
With brief in hand for a new design project, I consider a suitable response to utilise my 12 years’ experience and relevant degree qualification. Sounds OK so far.
Copywriting Class 2: Less is more
in Tips
Who hasn’t used waffle to fill a 3,000 word college essay? Or been guilty of using big words just to impress? But when it comes to writing in Plain English, the axiom ‘less is more’ should always be applied. Why use more words than you actually need?
Billion, Schmillion!
With all the talk in the media of cost savings and budget cuts, the words ‘million’ and ‘billion’ are used with casual abandon.
Design is dead, content is queen
in Comment
I was in a meeting the other day when the hot topic of social media and its relevance to our design studio arose.
10 tips for copyediting
in Tips
Writing isn't easy for even the best writers, but it's in the editing process that you take a good piece and make it great. Here are some pointers to help with copyediting....
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