Don't leave it too late this Christmas!
It’s no good delivering your Christmas message at Easter.
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Latest news and views, direct from the design studio of NHS CreativeStill no flying cars, but what about Augmented Reality in advertising?
in Comment
It’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.”
"Usual rubbish about equal opportunities etc…"
in Comment
The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.
A new breed of superhero hits the social networks
in Recent work
Spotify, Facebook, Twitter and YouTube may not be the most obvious settings for an old-fashioned battle between good and evil.
"The Big Society is a coral reef and we are all the fish"
in Recent work
No, this is not a press conference with Eric Cantona. It’s a line used in a presentation for the interview of Volunteer Co-ordinator, inspired by the artwork used in our creative ad to promote the vacancy.
Lost in translation?
in Recent work
Standing on a church hall stage with an interpreter by my side in front of an audience of 200 predominantly non-English speakers from the local Nepali community. This was definitely one of the more surreal moments of my time at NHS Creative.
Is there such a thing as a ‘Genuine Salesperson’?
in Comment
Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.
The art of telling the truth
in Recent work
The temptation to cross the line between self-promotion and embellishing the truth can sometimes be strong.