Everyone knows that a visual, scamp or mock-up isn't really what the end product will look like, don't they?...Read More
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around. There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.