How GOSH gatecrashed The Games
The London 2012 Olympics were protected by some of the most stringent advertising regulations in the history of sport. So how did one NHS Trust manage to slip through the net?
The London 2012 Olympics were protected by some of the most stringent advertising regulations in the history of sport. So how did one NHS Trust manage to slip through the net?
Fluorescent goody bag? CHECK. Sperm keyring? CHECK. Branded lip balm and earphone winder? CHECK. Very Berry and Kiwi Fruit flavoured condoms? CHECK… it’s fair to say this was not your average assembly line.
Everything seems to be coming out in 3D these days, so why should illustration be the exception?
It’s no good delivering your Christmas message at Easter.
It’s 2015 and Marty McFly is attacked on the street by a hologram projection of a shark promoting the new film Jaws 19. As Marty walks away from the virtual shark attack, he quips: “I still think that shark looks fake.”
The Royal Liverpool and Broadgreen University Hospitals NHS Trust was thrust into the national limelight this week for all the wrong reasons.
Spotify, Facebook, Twitter and YouTube may not be the most obvious settings for an old-fashioned battle between good and evil.