Is there such a thing as a ‘Genuine Salesperson’?
Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.
Having sold advertising for more years than I care to remember, I have to say this was a part of my career that I’ve always enjoyed.
The temptation to cross the line between self-promotion and embellishing the truth can sometimes be strong.
Everyone knows that a visual, scamp or mock-up isn't really what the end product will look like, don't they?...
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Back by popular demand, the NHS Creative 2011 promotional calendar will be arriving on the desks of our clients, stakeholders and colleagues in time for Christmas.
Although everyone has a copy of Word on their computer and it offers an easy option for producing documents, this doesn’t mean it is the right option for marketing material.
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around. There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.
The NHS Hampshire Choose Well campaign was out in full force to support the Christmas lights switch-on in Winchester city centre last Thursday.