Visual, scamp, mock-up. Does what it says on the tin.
Everyone knows that a visual, scamp or mock-up isn't really what the end product will look like, don't they?...
Read MoreEveryone knows that a visual, scamp or mock-up isn't really what the end product will look like, don't they?...
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Back by popular demand, the NHS Creative 2011 promotional calendar will be arriving on the desks of our clients, stakeholders and colleagues in time for Christmas.
Although everyone has a copy of Word on their computer and it offers an easy option for producing documents, this doesn’t mean it is the right option for marketing material.
There’s excitement to be had when a project lands on the desk that one can really get their teeth into. The brief is solid, an encouraging opening conversation has stirred the mind and ideas, colours and shapes are already spinning around. There is, however, a long journey between the first images seen in the mind’s eye and the solutions initially presented to the client. It is also invisible.
The NHS Hampshire Choose Well campaign was out in full force to support the Christmas lights switch-on in Winchester city centre last Thursday.
Here are some calamitous examples of what can happen if product labels are not correctly proof-read, a warning to anyone who ever signs off marketing material!
Here is a little encouragement for proofreaders, perhaps spelling isn't as important as we all think!...
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